Last week Matthew Ferrara talked about connecting the art of writing with the art of photography, which he will be teaching in much greater detail in his Art of Writing ‘Connect the Arts’ lecture in June.
Matthew is also an absolute leader in teaching writers how to connect to their readers online. For this week’s Blog, let us concentrate on his class on ‘Developing Your Platform’ class, which he will also be hosting for us in June and where he will advise each of us on our internet profile and help us work out how to master social media networks. I for one, am in desperate need of this kind of tailored information. We can reach so many people through the internet if only we understood more about it. Matthew says that now more than ever every author, in fact, every business, needs an online strategy.
“Writers today have lots of online options for creating long-lasting connections with their readers. They are building strong communities of loyal fans, who provide them with feedback and ideas for their future projects. Online communities are one of the strongest sources of referrals and testimonials that can boost your book sales. Every author needs to develop an online strategy that contributes to their lasting success.”
Matthew will lead us into his Art of Writing talks with a series of tips and tricks in understanding the different kinds of social media and how they can work for you. Here is what he has to say about the importance of listening to your readers to help you understand your online brand:
Great Authors Listen, then Write. One of the greatest opportunities of modern technology is the ability to “talk” to so many of our readers and fans. With social media, it’s easy to send updates on our next book, book signing appearances and continue the conversations we start in our books. Yet great writers know that the source of their best efforts starts with their ears, not their fingers: listening to the ideas, feedback and comments from readers is a rich source of materials. In many ways, successfully building your brand using the web starts by opening “listening spaces” using social media, video and your blog. Ask questions that get your readers involved: Which way should you go? What character should you add – or kill off? What moved them the most in your last piece? Don’t waste the opportunity to get people connected to your characters, your ideas and your brand by merely using social media as an announcement tool. Curate simple conversations that offer them a stake – a chance to influence – your future work. When your ears do the listening, it’s easier for your fingers to do the writing.
Sincerely and personally, I am beyond excited about Matthew’s classes, and I cannot wait to hear more of what he has to say.
Do you love writing? Would you like to join The Art of Writing in Florence? Let’s dream, plot, write, learn and grow as writers for a week together. Email me at firstname.lastname@example.org so that I can tell you more about our annual creative writing retreats.